Hisense Showcases Technological Prowess and Global Growth at UEFA EURO 2024™ Facebook Twitter HISENSE SHOWCASES TECHNOLOGICAL PROWESS AND GLOBAL GROWTH AT UEFA EURO 2024™ Toronto, ON. (June 19, 2024) -Hisense, a global home appliance and consumer electronics brand, is currently making its third appearance at the UEFA European Championship™. As the UEFA EURO 2024™ Official Screen Provider for the Video-Assisted Referee (VAR), Hisense is exhibiting its dedication to technological progress while also highlighting its growing global relevance. Having partnered with every UEFA European Championship™ since 2016, Hisense has forged a strong and enduring connection with Europe's top football event. Hisense was announced as the UEFA EURO 2024™ Official Screen Provider for the Video-Assisted Referee (VAR) – marking the first time UEFA has authorized exclusive rights to one of its sponsors. The company is providing state-of-the-art screen solutions at the tournament’s central VAR Room in Leipzig, Germany, assisting in the on-field refereeing decisions. Hisense is committed to further driving technological development as it continues to elevate viewing experiences. Having partnered with every UEFA European Championship™ since 2016, Hisense has forged a strong and enduring connection with Europe's top football event. Hisense was announced as the UEFA EURO 2024™ Official Screen Provider for the Video-Assisted Referee (VAR) – marking the first time UEFA has authorized exclusive rights to one of its sponsors. The company is providing state-of-the-art screen solutions at the tournament’s central VAR Room in Leipzig, Germany, assisting in the on-field refereeing decisions. Hisense is committed to further driving technological development as it continues to elevate viewing experiences. As the official partner of UEFA EURO 2024™, Hisense continues to innovate in high quality products and services by developing pioneering home appliance technology in the pursuit of improving everyday life. The Hisense ULED Mini LED U7N is the Official Television of the UEFA EURO 2024™, featuring 144Hz Game Mode Pro and AI Sports Mode, which delivers outstanding picture quality and performance, immersing viewing audiences in all the action. Hisense is currently expanding its globalization strategy and optimizing its global footprint in operating 34 industrial parks, 26 R&D centers while also achieving outstanding results. According to leading international market research institute Omdia, Hisense global TV shipments rank second in the world from 2022 to Q1 2024. Hisense's 100-inch TV shipments ranked No.1 globally in Q1 2024 accounting for 56% of the global 100-inch market. For more information, please visit hisense-canada.com. Join the conversation and connect with Hisense on Facebook, Twitter and Instagram @HisenseCA, using the hashtag #HisenseCanada. About Hisense Canada As the Canadian subsidiary of Hisense Group, Hisense Canada has been a leading provider of technology products, encompassing a diverse range of offerings such as televisions, Laser TVs, soundbars, refrigerators, dishwashers, ranges, air conditioners, dehumidifiers, beverage coolers, and freezers. Hisense products are available in more than 130 countries around the world, and it is the fastest-growing TV brand in Canada*. As the Official TV and Home Appliance Partner of the NBA, the company places maximum emphasis on performance, quality, and value, leading to remarkable industry growth and a reputation for producing award-winning products. Hisense is the Top 2 Best-Selling TV Brand in Canada and Worldwide for 2022 and 2023* demonstrating its commitment to both maintaining superior product quality and ensuring exceptional customer experiences. * Global Data Source: Omdia. Canada Source: Circana Retail Tracking Service. Canada unit sales for two consecutive years 2022 & 2023. # # # For more information, please call