HISENSE Redefines Home Entertainment at CES 2025 with Trichroma LED Facebook Twitter HISENSE REDEFINES HOME ENTERTAINMENT AT CES 2025 WITH TRICHROMA LED Las Vegas (Jan. 06, 2025) - During its CES 2025 press conference, Hisense, a global leader in consumer electronics and display innovation, introduced the 116-inch TriChroma LED TV (116UX), a groundbreaking achievement in home entertainment as the only consumer model to use RGB Local Dimming Technology. This cutting-edge development offers unparalleled colour precision, vibrancy, and efficiency, not only setting a new benchmark for big-screen TVs but also leading MiniLED into a new era. Proprietary RGB Local Dimming Display Technology in Hisense’s 116-inch TriChroma LED TV delivers industry-leading colour precision and brightness and sets a new benchmark for immersive displays. This precision is made possible by tens of thousands of RGB Local Dimming optical lenses, each containing individual red, blue and green LEDs. These lenses operate as independently controlled clusters, allowing for multi-level dimming at both the RGB chip level and the cluster level. This structure ensures stunning accuracy in brightness and colour reproduction, eliminating the inefficiencies of traditional colour filtering. The result is picture quality that sets a new standard for lifelike visuals, with breathtaking gradients, vibrant contrasts, and unparalleled realism in every scene. The benefits of RGB Local Dimming Display Technology go beyond colour. By generating colours directly at the light source, this innovation avoids the brightness loss of typical systems for better brightness. Additionally, colour dimming technology adjusts brightness and colour independently, virtually eliminating blooming while maintaining precise control over every pixel. RGB Local Dimming Display Technology also enhances energy efficiency and viewer comfort. By only illuminating the LEDs necessary for the displayed content, it reduces power consumption. Moreover, a 38% reduction in blue light emissions ensures a safer, more comfortable viewing experience for prolonged use—all without compromising on brightness or clarity. 116-inch TriChroma LED TV: A Bold, Redefined RGB Local Dimming Experience The 116-inch TriChroma LED TV is powered by Hisense’s flagship Hi-View AI Engine X, a state-of-the-art chipset that drives the precision and brilliance of its groundbreaking RGB Local Dimming Display Technology. This advanced processing power enables real-time optimization of every frame, with AI-driven enhancements like AI Peak Brightness, AI RGB Local Dimming, and AI Banding Smoother, ensuring unmatched clarity and smooth transitions. By dynamically analyzing and fine-tuning contrast, brightness, and colour in real-time, the Hi-View AI Engine X brings each scene to life with extraordinary depth and precision, delivering an immersive experience that feels vivid and true to life. With RGB Local Dimming Display Technology at its core, the 116-inch TriChroma LED TV achieves a remarkable peak brightness of up to 10,000 nits for more brilliant home entertainment. With supporting technologies like Dolby Vision®, Dolby Vision IQ®, and IMAX Enhanced, the 116-inch TriChroma LED TV optimizes every frame to ensure cinematic quality, making it the ultimate choice for content enthusiasts. An equally impressive audio package, featuring a 6.2.2 multi-channel CineStage X surround sound system integrated with Dolby Atmos® and DTS Virtual X technologies, ensures the 116-inch TriChroma LED TV delivers the pinnacle home theater experience. Whether it’s the subtle score of a drama or the dynamic roar of a stadium crowd, the 116-inch TriChroma LED TV fully immerses viewers with rich, multidimensional sound that complements its stunning visuals. AI Sound Optimization further enhances the experience by tailoring the audio to match the content, from crisp dialogue in movies to immersive soundscapes in action-packed scenes. Designed for versatility and modern living spaces, the 116-inch TriChroma LED TV boasts an ultra-low glare panel and superior low-reflection technology, ensuring distraction-free viewing even in bright environments. Its ultra-wide viewing angle guarantees consistent clarity and vibrant colours from every seat in the room. At less than 40mm thick, the 116-inch TriChroma LED TV combines cutting-edge performance with a sleek, sophisticated design that integrates seamlessly into any home. With Google TV at its core, the TV provides access to 400,000+ movies, shows, and more available across 10,000+ apps, while advanced connectivity options like HDMI eARC, Wi-Fi 6E, and compatibility with Amazon Alexa, Google Assistant, and Apple HomeKit ensure seamless integration into any smart home setup. The 116-inch TriChroma LED TV represents Hisense’s dedication to innovation, combining advanced technology with elegant design to deliver a truly immersive home entertainment experience. As the first consumer TV to feature RGB Local Dimming Display Technology, the 116-inch TriChroma LED TV not only pushes the boundaries of what MiniLED displays can achieve but also sets the stage for the future of display innovation. Serving as a bridge between today’s MiniLED advancements and the next frontier of MicroLED, RGB Local Dimming Display Technology redefines the category with unparalleled precision, efficiency, and performance. By meeting the demands of increasingly dynamic and immersive content, the 116-inch TriChroma LED TV ensures that MiniLED displays remain at the forefront of technological evolution, offering consumers a glimpse of the extraordinary possibilities in home entertainment’s future. See the 116-inch TriChroma LED TV at CES 2025, January 7–10, in the LVCC, Central Hall—Booth 16625. 2025) – During its CES 2025 press conference, Hisense, a global leader in consumer electronics and display innovation, introduced the 116-inch TriChroma LED TV, a groundbreaking achievement in home entertainment as the only consumer model to use TriChroma LED technology and the largest MiniLED display coming to the market in 2025. This cutting-edge development offers unparalleled colour precision, vibrancy, and efficiency, not only setting a new benchmark for big-screen TVs but also leading the MiniLED into a new era. Hisense’s TriChroma LED technology is a transformative innovation at the foundation of MiniLED displays. Unlike traditional systems that rely on white or blue backlights filtered through a quantum dot filter to create colour, TriChroma LED introduces independent red, green, and blue LEDs that generate pure colours directly at the source. This approach achieves richer reds, deeper greens, and more vibrant blues, delivering an industry-leading 95% of the BT.2020 colour space—the widest colour gamut ever achieved in a MiniLED display. This precision is made possible by tens of thousands of TriChroma LED focused optical lenses, each containing individual red, blue and green diodes. These lenses operate as independently controlled clusters, allowing for multi-level dimming at both the TriChroma chip level and the cluster level. This structure ensures stunning accuracy in brightness and colour reproduction, eliminating the inefficiencies of traditional colour filtering. The result is a picture quality that sets a new standard for lifelike visuals, with breathtaking gradients, vibrant contrasts, and unparalleled realism in every scene. The benefits of TriChroma LED go beyond colour. By generating colours directly at the light source, this technology avoids the brightness loss of typical systems for better brightness. Additionally, colour dimming technology adjusts brightness and colour independently, virtually eliminating blooming while maintaining precise control over every pixel. TriChroma LED also enhances energy efficiency and viewer comfort. By only illuminating the LEDs necessary for the displayed content, resulting in reduced power consumption. Moreover, a 38% reduction in harmful blue light emissions ensures a safer, more comfortable viewing experience for prolonged use—all without compromising on brightness or clarity. 116-inch TriChroma LED TV: A Bold, Redefined MiniLED Experience The 116-inch TriChroma LED TV is powered by Hisense’s flagship Hi-View AI Engine X, a state-of-the-art chipset that drives the precision and brilliance of its groundbreaking TriChroma LED technology. This advanced processing power enables real-time optimization of every frame, with AI-driven enhancements like AI Peak Brightness, AI RGB Local Dimming, and AI Banding Smoother, ensuring unmatched clarity and smooth transitions. By dynamically analyzing and fine-tuning contrast, brightness, and colour in real-time, the Hi-View AI Engine X brings each scene to life with extraordinary depth and precision, delivering an immersive experience that feels vivid and true to life. With TriChroma LED technology at its core, the 116-inch TriChroma LED TV achieves a remarkable peak brightness of up to 10,000 nits for more brilliant home entertainment. With supporting technologies like Dolby Vision, Dolby Vision IQ, and IMAX Enhanced, the 116-inch TriChroma LED TV optimizes every frame to ensure cinematic quality, making it the ultimate choice for content enthusiasts. An equally impressive audio package, featuring a 6.2.2 multi-channel surround sound system integrated with Dolby Atmos and DTS Virtual X technologies, ensure the 116-inch TriChroma LED TV delivers the pinnacle home theater experience. Whether it’s the subtle score of a drama or the dynamic roar of a stadium crowd, the 116-inch TriChroma LED TV fully immerses viewers with rich, multidimensional sound that complements its stunning visuals. AI Sound Optimization further enhances the experience by tailoring the audio to match the content, from crisp dialogue in movies to immersive soundscapes in action-packed scenes. Designed for versatility and modern living spaces, the 116-inch TriChroma LED TV boasts an ultra-low glare panel and superior low-reflection technology, ensuring distraction-free viewing even in bright environments. Its ultra-wide viewing angle guarantees consistent clarity and vibrant colours from every seat in the room. At less than 40mm thick, the 116-inch TriChroma LED TV combines cutting-edge performance with a sleek, sophisticated design that integrates seamlessly into any home. With Google TV at its core, the 116-inch TriChroma LED TV provides access to 400,000+ movies, shows, and more available across 10,000+ apps, while advanced connectivity options like HDMI eARC, Wi-Fi 6E, and compatibility with Amazon Alexa, Google Assistant, and Apple HomeKit ensure seamless integration into any smart home setup. The 116-inch TriChroma LED TV represents Hisense’s dedication to MiniLED innovation, combining advanced technology with elegant design to deliver a truly immersive home entertainment experience. As the first consumer TV to feature TriChroma LED technology, the 116-inch TriChroma LED TV not only pushes the boundaries of what MiniLED displays can achieve but also sets the stage for the future of display innovation. Serving as a bridge between today’s MiniLED advancements and the next frontier of MicroLED, TriChroma LED redefines the category with unparalleled precision, efficiency, and performance. By meeting the demands of increasingly dynamic and immersive content, the 116-inch TriChroma LED TV ensures that MiniLED displays remain at the forefront of technological evolution, offering consumers a glimpse of the extraordinary possibilities in home entertainment’s future. See the 116-inch TriChroma LED TV at CES 2025, January 7–10, in the LVCC, Central Hall—Booth 16625. For more information, please visit hisense-canada.com. Join the conversation and connect with Hisense on Facebook, X and Instagram @HisenseCA, using the hashtag #HisenseCanada. About Hisense Canada As the Canadian subsidiary of Hisense Group, Hisense Canada has been a leading provider of technology products, encompassing a diverse range of offerings such as televisions, Laser TVs, soundbars, refrigerators, dishwashers, ranges, air conditioners, dehumidifiers, beverage coolers, and freezers. Hisense products are available in more than 130 countries around the world, and it is the fastest-growing TV brand in Canada*. As the Official TV and Home Appliance Partner of the NBA, the company places maximum emphasis on performance, quality, and value, leading to remarkable industry growth and a reputation for producing award-winning products. Hisense is the Top 2 Best-Selling TV Brand in Canada and Worldwide for 2022 and 2023* demonstrating its commitment to both maintaining superior product quality and ensuring exceptional customer experiences. *Global Data Source: Omdia. Canada Source: Circana Retail Tracking Service. Canada unit sales for two consecutive years 2022 & 2023. # # # For more information, please call