HISENSE AND FIFA OFFER FIRST LOOK FOR FANS AT FIFA CLUB WORLD CUP 2025™ TROPHY AT CES 2025 Facebook Twitter HISENSE AND FIFA OFFER FIRST LOOK FOR FANS AT FIFA CLUB WORLD CUP 2025™ TROPHY AT CES 2025 MISSISSAUGA, ON (Jan. 7, 2025) – Hisense, a leading brand in global consumer electronics and home appliances, joined with FIFA to unveil the highly anticipated new design of the FIFA Club World Cup 2025™ Trophy to the public for the first time at CES, offering attendees an exclusive up-close opportunity to experience the Trophy’s groundbreaking design. David Gold, Vice President of Hisense International and President of Hisense Americas and Aldo Kafie, Head of FIFA Partnership Management, unveil the FIFA Club World Cup 2025™ Trophy at CES As the first official partner of the FIFA Club World Cup 2025™, Hisense has solidified its leadership role in global sports marketing, continuing to deepen its strategic presence on the world stage. The innovative FIFA Club World Cup 2025™ Trophy represents a symbol of the future, inspired by the past, a celebration of hope, excellence and pride, embodying the journey of every club, player and fan united in their passion for the beautiful game. This ethos closely aligns with Hisense’s commitment to delivering exceptional, high-quality experiences for customers and audiences worldwide. “Today’s unveiling of the FIFA Club World Cup 2025™ Trophy is an important milestone as we celebrate the pinnacle of club football and the journey ahead for 32 of the world’s best teams,” said David Gold, Vice President of Hisense International and President of Hisense Americas. “At Hisense, we’re proud to bring fans closer to this historic tournament – whether it’s seeing the Trophy up close or watching every match free on Hisense TV via DAZN.” The new FIFA Club World Cup 2025™ will feature 32 of the world’s top football clubs and is hosted every four years, presenting a significant opportunity for global sports marketing. Hisense is poised to leverage this international event to further elevate the fan experience and extend its brand’s reach across the globe. To enhance this exciting sporting experience, Hisense is utilizing its cutting-edge technology, including its flagship 100-inch AI TVs equipped with Hi-View AI Engine and AI Sports Mode. These innovations deliver an immersive, stadium-like experience for fans, and will bring the thrilling action of the tournament directly into homes around the world. With Hisense at the forefront of technological innovation, watching the FIFA Club World Cup 2025™ will be even an even more thrillingly engaging tournament than ever before. VIDAA is also on track to launch special features relating to the FIFA Club World Cup 2025™ to support this unique event and provide in-depth coverage for its users across the globe. About Hisense Canada As the Canadian subsidiary of Hisense Group, Hisense Canada has been a leading provider of technology products, encompassing a diverse range of offerings such as televisions, Laser TVs, soundbars, refrigerators, dishwashers, ranges, air conditioners, dehumidifiers, beverage coolers, and freezers. Hisense products are available in more than 130 countries around the world, and it is the fastest-growing TV brand in Canada*. As the Official TV and Home Appliance Partner of the NBA, the company places maximum emphasis on performance, quality, and value, leading to remarkable industry growth and a reputation for producing award-winning products. Hisense is the Top 2 Best-Selling TV Brand in Canada and Worldwide for 2022 and 2023* demonstrating its commitment to both maintaining superior product quality and ensuring exceptional customer experiences. *Global Data Source: Omdia. Canada Source: Circana Retail Tracking Service. Canada unit sales for two consecutive years 2022 & 2023. # # # For more information, please call