VIDAA’s Unprecedented Commitment to Long-Term Support: Guaranteeing Up to 8 Years of Updates for Canadian Consumers Facebook Twitter VIDAA’s Unprecedented Commitment to Long-Term Support: Guaranteeing Up to 8 Years of Updates for Canadian Consumers Toronto, February 19, 2025 – VIDAA, the smart TV platform powering Hisense, Toshiba, and over 400 global brands, is setting a new benchmark in the Canadian market with up to eight years of software updates. VIDAA is a smart TV operating system developed by Hisense that is available on Hisense TVs in Canada. VIDAA offers a variety of apps, including Netflix, Amazon Prime Video, and Tubi. It also provides free streaming channels and allows users to connect their TVs to their home appliances. VIDAA TV OS stands out as a high-performance platform, offering greater longevity and added confidence for our customers compared to competitors who only update their devices every five or seven years. With up to eight years of updates, VIDAA provides a more durable solution, ensuring that Canadian users enjoy a continuously evolving smart TV experience. The 8 Years of Updates program will keep Canadian users at the cutting edge of smart TV innovations. This initiative also includes regular bug fixes and security updates, proactively safeguarding users in an increasingly digital world. “VIDAA is committed to providing long-term value to our customers in Canada, not only through advanced technology but by ensuring their devices improve over time,” said Tal Bone, VIDAA’s VP of Product. “The 8 Years Updates program reflects our commitment to delivering a smart TV experience that grows with our users' needs and fulfills our promise to make entertainment easy, fast, and secure for Canadians.” With more than 30 million connected devices globally, this long-term support initiative demonstrates VIDAA's leadership in the smart TV industry. By investing in sustained updates and security, VIDAA ensures that millions of users in Canada can enjoy a future-proof, dynamic, and reliable entertainment experience that adapts to their evolving needs. About VIDAA: Launched in 2014, VIDAA is a global leader in smart TV platforms, offering innovative technology and user-friendly experiences. With more than 400 brand partners and over 30 million connected devices worldwide, VIDAA gives viewers access to a vast array of global and local content, prioritizing ease of use, speed, and security. VIDAA’s platform is renowned for seamlessly integrating apps, streaming services, and live TV, providing an all-in-one entertainment hub to millions of homes worldwide. The company continues to innovate by investing in long-term software support, ensuring that its devices stay up-to-date with the latest advancements in smart TV technology. About Hisense Canada Hisense is a globally recognized brand in home appliances and consumer electronics, available in more than 160 countries. According to Omdia, Hisense ranked No. 2 worldwide in total TV shipments from 2022 to 2024 and led the 100-inch+ TV segment from 2023 to 2024. As the Canadian subsidiary of Hisense International Group, Hisense Canada provides a wide range of televisions, soundbars, major appliances and B2B solutions tailored for Canadian consumers and businesses. For three consecutive years (2022–2024), Hisense has been the No. 2 best-selling TV brand in Canada*, reflecting its dedication to innovation, performance and quality. Source: Circana, Retail Tracking Service, Canada, unit sales for three consecutive years 2022-2024. -30- Press Contact: Emma Reilly McKay Senior Consultant, Enterprise Canada 289-339-6343 ereillymckay@enterprisecanada.com