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As the first official partner of the FIFA Club World Cup 2025™, Hisense has solidified its leadership role in global sports marketing, continuing to deepen its strategic presence on the world stage. The innovative FIFA Club World Cup 2025™ Trophy represents a symbol of the future, inspired by the past, a celebration of hope, excellence and pride, embodying the journey of every club, player and fan united in their passion for the beautiful game.
Artificial intelligence lies at the core of Hisense’s strategy to make technology more intuitive and impactful. The proprietary Hi-View AI Engine powers real-time optimizations for picture and sound quality, while Google Gemini integration on Hisense’s Google TVs introduces generative AI capabilities. This advanced functionality allows users to interact with their TVs in new ways, from personalized content recommendations to seamless queries and entertainment discovery.
During its CES 2025 press conference, Hisense, a global leader in consumer electronics and display innovation, introduced the 116-inch TriChroma LED TV (116UX), a groundbreaking achievement in home entertainment as the only consumer model to use RGB Local Dimming Technology. This cutting-edge development offers unparalleled colour precision, vibrancy, and efficiency, not only setting a new benchmark for big-screen TVs but also leading MiniLED into a new era.
The 136MX builds on Hisense’s legacy of display innovation, leveraging a high-density array of over 24.88 million microscopic LEDs to deliver unparalleled brightness, resolution, and precision.
The HT Saturn is more than a sound system—it’s a gateway to a truly cinematic experience at home. By combining immersive soundscapes, wireless convenience, and cutting-edge calibration, Hisense has created a system that redefines how consumers engage with their favourite content.
The 2025 L9 Series continues to raise the bar for Laser TV, featuring Hisense’s proprietary TriChroma™ triple-laser light engine, which reaches an industry-leading 110% of the BT.2020 colour space for unparalleled colour accuracy and vibrancy.