Just Like Being in the Stadium for EURO Facebook Twitter Just Like Being in the Stadium for EURO A TV with features that optimize sports can make it feel like you are watching from the sideline Mississauga, ON. (July 2, 2024) -The UEFA EURO 2024 championships are into the elimination rounds, and even though soccer fans in Canada are watching from afar, with the right television — with the features that optimize the fast action and sounds of the game — it can feel like you are watching the game right beside the pitch. Fan passions run high during the quadrennial championship, with national pride accompanying soccer supremacy as stakes in the game. The dedicated fan wants to get the most of their viewing experience. “Think big when it comes to watching EURO on TV,” says Marcelo Saatchi, Hisense Canada’s In-House Tech Expert. “Big action on a big picture with big sound, and technical innovations that are geared to showcasing fast action without compromising the picture. You need processors that are fast enough to keep up with the action without blurring, vibrant colours and sharp contrasts for a realistic picture and sound that brings the roar of the crowd right into your living room — without drowning out the play-by-play.” Some of the TV features footie fans should be seeking include: Mini-LED — With the Hisense U7N Series — the official TV of UEFA EURO 20204 — dreams of getting immersed in the environment of the game is a reality. With 10,000 and 5,000 dimming zones respectively, the contrast, ambient light sensing technology and 4k colour range means that it will look and feel like you are actually in the stands. Sound — What you hear from the stadium is a huge part of the viewing experience in soccer. The thud of a kick, the ringing of the post, the pounding on the turn, even the chants from the crowd — all provide context to the action. Surround yourself with the sounds of the game with a compact sound bar — it’s gives a big sound without taking up a lot of space, and without having to run wires all across your room. Absent a sound bar, or separate home theatre system, look for a TV with Dolby Atmos or dB-tv® for a superior audio experience right from the television. Clarity — Most TVs nowadays boast 4K resolution, but the more important feature you should be looking for is HDR — short for High-Dynamic Range. It means the TV has a massive range of colours, which appear brighter and in greater contrast, and provides more detail to the image on the screen — think seeing the blades of grass on the field swaying gently in the wind.Smoothness — Soccer moves fast, and if the refresh or motion rate of the TV is low, the images on the screen will blur. Look for a refresh rate of at least 120Hz for a crisp, clear view of the striker closing in. Also look to see if it has an MEMC chip (Motion Estimation / Motion Compensation). MEMC is used to interpolate extra images on your TV, which is a fancy way of saying it works with the refresh or motion rate to smooth out the picture and reduce the risk of blurred action on the screen. The HDR10+ feature runs a scene-by-scene adjustment sequence for brightness, colour saturation and contrast to produce an image that is far more realistic. Hisense is the official sponsor of the UEFA EURO 2024™ and its U7N QLED Mini-LED TV is the Official Television of the tournament featuring 144Hz Game Mode Pro and AI Sports Mode, which delivers outstanding picture quality and performance, immersing viewing audiences in all the action. Hisense is also the official screen provider for VAR for the UEFA EURO 2024™. For more information, please visit hisense-canada.com. Join the conversation and connect with Hisense on Facebook, Twitter and Instagram @HisenseCA, using the hashtag #HisenseCanada. About Hisense Canada As the Canadian subsidiary of Hisense Group, Hisense Canada has been a leading provider of technology products, encompassing a diverse range of offerings such as televisions, Laser TVs, soundbars, refrigerators, dishwashers, ranges, air conditioners, dehumidifiers, beverage coolers, and freezers. Hisense products are available in more than 130 countries around the world, and it is the fastest-growing TV brand in Canada*. As the Official TV and Home Appliance Partner of the NBA, the company places maximum emphasis on performance, quality, and value, leading to remarkable industry growth and a reputation for producing award-winning products. Hisense is the Top 2 Best-Selling TV Brand in Canada and Worldwide for 2022 and 2023* demonstrating its commitment to both maintaining superior product quality and ensuring exceptional customer experiences. * Global Data Source: Omdia. Canada Source: Circana Retail Tracking Service. Canada unit sales for two consecutive years 2022 & 2023. # # # For more information, please call