It’s Time to Rethink Television Facebook Twitter It’s Time to Rethink Television The big, bold and beautiful image of a laser TV revolutionizes the home viewing experience MISSISSAUGA, ON. November 16, 2023 — The next evolution of big screen projection television is here — and it’s unlike anything that has come before it. With an easy plug-and-play set up, a sleek look and far superior image, sound and features, the laser TV is revolutionizing the home viewing experience. Gone are the days when a truly big-screen image came from a ceiling-mounted projector positioned halfway across the room — with all of the necessary headaches that come with ensuring such a device was wired correctly. It’s an innovative advancement in TV, bringing a cinema-quality picture into the home theatre. In an effort to shed some light on laser TV and demystify the product, Hisense Canada — the progenitor of laser TV technology — is breaking down what they are, and how they work: What is Laser TV? As the name implies, a laser television uses laser lights to project an image from an ultra-short-throw projector. The projector offers many of the same features you would find in a panel television — built-in sound system, a smart TV operating system, tuner to receive over-the-air channels and the required inputs for gaming and other associated devices. The best laser TVS are powered by three lasers, one for each of red, green and blue light. This results in a picture that is brighter, with a colour space that often exceeds the BT.2020 standard for the number of colours typically in use in today’s movies and TV shows. How does Laser TV compare to LED? As the name implies, a laser television uses laser lights to project an image from an ultra-short-throw projector. The projector offers many of the same features you would find in a panel television — built-in sound system, a smart TV operating system, tuner to receive over-the-air channels and the required inputs for gaming and other associated devices. The best laser TVS are powered by three lasers, one for each of red, green and blue light. This results in a picture that is brighter, with a colour space that often exceeds the BT.2020 standard for the number of colours typically in use in today’s movies and TV shows. How does Laser TV compare to LED? Laser TV screens are larger — up to as much as 130 inches — and the lasers create a picture that is brighter than can be produced by LEDs. The lasers also have a longer operating life than a conventional LED or high-pressure bulb — more than 25,000 hours, which is equivalent to more than 10,000 movies. Put it together, there is more value inch-for-inch and operating life in a laser TV than there is in a typical panel TV. How does an ultra-short-throw projector compare to a typical projector? The technology is night and day, so much so that a comparison seems almost unfair. Traditional projectors rarely have smart TV software, Bluetooth wireless connections or built-in tuners. They are quite literally there to project a big image onto a wall or screen. They are also typically mounted on the ceiling or high up at the back of the room. UST projectors are stationed below the screen, often as close as 15-inches to the wall, putting them in the ideal position to be front-and-centre in a home theatre set up. The all-in-one set up is less intrusive and more user friendly, and they are packed with features (as mentioned above). How does a Laser TV work? A triple-colour laser emits pure red, green and blue light directly, without a spinning colour wheel. The result is a much wider colour gamut (more than a billion colours that are more real and natural) that exceed the standard UHD 4K colour range and true-to-life images delivered by eight million pixels for an image that is sharper, brighter and more true. The projector is equipped with a wide-angle lens, and is equipped to connect seamlessly to a home theatre set up, with ports for HDMI (including ARC HDMI to connect to compatible audio devices with a single HDMI cable), USB ports, RCA outputs and Digital Audio. What kind of screen does it need? To get the most out of a laser TV, it is best viewed with an Ambient Light Rejecting (ALR) screen — a reflective, textured screen designed specifically for laser TVs. The light from the projector comes at an acute angle, and an ALR screen ensures that light is reflected directly towards the viewer. But it also directs ambient light in the room away from the viewer, ensuring a crisp, clean image. ALR screens are available as a “Daylight” screen for big, airy rooms with lots of light, or a ”Cinema” screen for dedicated media rooms and light-controlled spaces. Where is a laser TV ideally used? Laser TVs are best enjoyed in dark rooms. Because the size can exceed 120 inches, ensure there is enough space in the room for a screen that big. You also need to ensure there is enough space at the front of the room for the components (however, if you already have a set up near your TV housing home theatre components or a gaming system, the space required for a laser TV is roughly the same). So small rooms or compact condos may not be the best environment for a laser TV set up. “The picture quality of a laser TV is exceptional, with true-to-life images delivered by eight million pixels on an extra-large screen,” says Puneet Jain, Senior Director of Marketing and E-Commerce for Hisense Canada. “The result is an image that projects images on your screen the way the director intended us to see them in a theatre-like way, but now, we can do it from the comfort of our home.” Learn more about the Hisense family of laser TVs at hisense-canada.com. Join the conversation and connect with Hisense on Facebook, Twitter and Instagram @HisenseCA, using the hashtag #HisenseCanada. About Hisense Canada: As the Canadian subsidiary of one of the largest television brands in the world, Hisense Canada offers cutting edge and proprietary technology in all of its products, from its stunning 120-inch 4K Smart Laser TV to innovative and stylish appliances. The thought that goes into every Hisense product goes beyond its expected use to make every consumer experience better. Hisense products are available in more than 130 countries around the world; it is the fastest-growing TV brand in Canada*, the second-largest supplier of televisions in the world and the top-selling TV in China. Manufactured and distributed across North America, the Hisense Canada Co., Ltd. product portfolio includes Laser TV, televisions, refrigerators, dishwashers, ranges, air conditioners, dehumidifiers, wine fridges and freezers. * Source: The NPD Group / Retail Tracking Service 2022. *Within the top 5 TV brands. For more information, please call