• Product Launch Planning: Working closely with Product Line Managers & sales, plan effective product launches based on product road-maps and transitions. Review Product Launch Planner deliverables weekly for HA and CE with the stakeholders to ensure timely completion.
• Go-To-Market Planning: Develop and execute comprehensive go-to-market plans and programs that include product launch plans, promotional strategies, and online marketing initiatives. Prepare GTM PPT decks for HQ for strategic products as mandated. Plan & implement ATL and BTL initiatives to optimize utilization of marketing investments to grow brand/product awareness and drive sales.
• Product & Training Content Development: Develop/localize/source product spec sheets, feature-sheets, images, videos, manuals, guides, logos, packaging, e-POS, training presentations/videos & other content as required. Demonstrate feature, advantages, and benefits of products to highlight value and performance. Create retailer-specific training content and upload on the respective training platforms.
• Presentation & Communication: Communicate progress of tasks, projects, and launch plans with all stakeholders. Update and present market plans, programs, and status of key projects & deliverables within the organization in regular meetings.
• Sales Enablement: Lead creation of sales collateral such as spec sheets, brochures, marketing call-outs, and training materials that help the sales team effectively communicate the value of the product to customers.
• Product Advocacy: Build relationships with the industry media authorities, advocates, and influencers to generate product testimonials to build product credibility and demonstrate value to consumers.
• Competitive Monitoring: Monitor and analyze competitors' products, content, websites, and promotions to assess best practices for future planning.
• Collaboration with cross-functional teams: Working closely with other marketing functions (digital, creative, social, field reps), product management, sales, and service teams to ensure alignment on product launch process, tasks, and product assets & content.